With Ismérie, we talked about everything except hair.
And yet hair is her passion.
As she likes to define herself, she is a «hair lover» — a lover of hair.
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In an interview filled with her sincerity, humour and humility, she tells us in particular how she was caught up by her destiny, how she started out in hairdressing before founding her eponymous salon @atelier_ismerie 10 years ago, her entrepreneurial struggles and her management mistakes.
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What fascinates me about Ismérie is her agility — her flexibility, her ability to listen to those around her and her team, to question herself and learn from her mistakes, to make decisions quickly and to dare.
And her ability to connect. What appeals to her clientele, which has become her community, is obviously her talent and sense of service, but it is also a relaxed, natural and accessible style.
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Ismérie has surrounded herself with equally wonderful people, driven by the same values:
💇♀️ Ambrine @ambrinegrs
🔥 Clémence @clemence_flamme
🎨 Lucas @lucas_coloriste
✂️ Marc-Antoine @marc_antoined
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I met Emmanuelle Roule Thanks to Charlotte Brunet, LA Marseillaise is indispensable. The Charlotte Brunet Agency She offers the curation and organization of sensitive experiences, and in particular artistic projects. She thus introduced me to gems, including a workshop visit with Emmanuelle Roule.
Born in Saint-Etienne, now based in Marseille after living and working in Paris and abroad, Emmanuelle Roule is a designer, art director and ceramist.
A graduate of ENSAMAA Olivier de Serres, Emmanuelle started out in graphic design before discovering ceramics almost by chance.
Whether she talks to us about bees, geology or design, Emmanuelle offers a rich and technical analysis without being hermetic. Quite the opposite.
Because everything she undertakes is guided by a great curiosity and a desire to break down the barriers between all disciplines.
Immediate embarkation for a journey to the center of the Earth.
Granddaughter of the painter François Bret, who founded the’Luminy School of Fine Arts and Architecture in Marseille,
And daughter of Marie-Christine and Roger Pailhas, famous for the eponymous gallery in Marseille and also founder of Art dealers, which he liked to describe as «the smallest art fair in the world»,
Julie Pailhas has always been immersed in art — and entrepreneurship.
She started alongsideOlivier Saillard at the Fashion Museum in Marseille, before doing an internship in the press department of Dries Van Noten in Paris.
From opportunity to recommendation, Julie then worked as a fashion stylist and artistic director for numerous iconic magazines for 25 years.
And then lockdown called her back to her home city, Marseille, where she created in 2021 Inanimate Objects, her flat-gallery.
Stylist – curator – gallery owner, Julie is renowned for her discerning eye, her flair and a certain radicalism.
It was the first time I'd met her, and I couldn't leave!
Together, we naturally talked about her journey, and how she managed to find her place within such a family; ;
And, of course, the design and organisation of its exhibitions, whether held on-site or off-site; ;
From its business model; ;
And how and why it differs from a traditional gallery.
With the desire to showcase emerging or established artists, Julie Pailhas has created, in her own home, a unique space that reflects her personality and brings people together.
Portrait of Julie and her cat Momo in her flat-gallery in Marseille © Florian Touzet
