In this episode, I welcome Nina Senoyer.
What interested me about Nina, it's that she recently made a career change and I therefore wanted to know her journey up to her new profession: a web SEO writer.
If you don't know exactly what this English acronym means or what it involves, you're in luck, because we're covering the subject in detail in this interview.
His promise? «to help you take the place you deserve on Google»
We obviously talked about website optimisation, search engines, social media, and also:
– on the importance of content quality and the relevance of the words we use
– artificial intelligence and in particular Chat GPT
– of the current trend to constantly train, and the plethora of training courses offered on social media
of the entrepreneur's agility and the need to organise and delegate
And finally, we touched on a subject that is particularly close to my heart, and which is precisely at the centre of his career change: ikigai.
I met Emmanuelle Roule Thanks to Charlotte Brunet, LA Marseillaise is indispensable. The Charlotte Brunet Agency She offers the curation and organization of sensitive experiences, and in particular artistic projects. She thus introduced me to gems, including a workshop visit with Emmanuelle Roule.
Born in Saint-Etienne, now based in Marseille after living and working in Paris and abroad, Emmanuelle Roule is a designer, art director and ceramist.
A graduate of ENSAMAA Olivier de Serres, Emmanuelle started out in graphic design before discovering ceramics almost by chance.
Whether she talks to us about bees, geology or design, Emmanuelle offers a rich and technical analysis without being hermetic. Quite the opposite.
Because everything she undertakes is guided by a great curiosity and a desire to break down the barriers between all disciplines.
Immediate embarkation for a journey to the center of the Earth.
Granddaughter of the painter François Bret, who founded the’Luminy School of Fine Arts and Architecture in Marseille,
And daughter of Marie-Christine and Roger Pailhas, famous for the eponymous gallery in Marseille and also founder of Art dealers, which he liked to describe as «the smallest art fair in the world»,
Julie Pailhas has always been immersed in art — and entrepreneurship.
She started alongsideOlivier Saillard at the Fashion Museum in Marseille, before doing an internship in the press department of Dries Van Noten in Paris.
From opportunity to recommendation, Julie then worked as a fashion stylist and artistic director for numerous iconic magazines for 25 years.
And then lockdown called her back to her home city, Marseille, where she created in 2021 Inanimate Objects, her flat-gallery.
Stylist – curator – gallery owner, Julie is renowned for her discerning eye, her flair and a certain radicalism.
It was the first time I'd met her, and I couldn't leave!
Together, we naturally talked about her journey, and how she managed to find her place within such a family; ;
And, of course, the design and organisation of its exhibitions, whether held on-site or off-site; ;
From its business model; ;
And how and why it differs from a traditional gallery.
With the desire to showcase emerging or established artists, Julie Pailhas has created, in her own home, a unique space that reflects her personality and brings people together.
Portrait of Julie and her cat Momo in her flat-gallery in Marseille © Florian Touzet
