Meeting with Marie Welté, co-founder of Maison Labiche.
Pioneering in the personalisation of embroidered t-shirts, Maison Labiche has since developed a womenswear, menswear and children's wardrobe.
Marie has always loved making and creating with her hands. The first t-shirts were, furthermore, embroidered by hand — like the one I bought when the brand launched nearly 15 years ago.
In this episode, to which Marie wanted to dedicate the necessary time to delve deeply into numerous topics, we covered in particular:
🧵 His academic background and the differences between a French *grande école* and an American university
🧵 The brand name
🧵The structure and growth of the company
🧵Recruitment and development of MLB managers and team members
🧵The products: design, quality, marketing, communication
🧵The entrepreneurial mind-set
I met Emmanuelle Roule Thanks to Charlotte Brunet, LA Marseillaise is indispensable. The Charlotte Brunet Agency She offers the curation and organization of sensitive experiences, and in particular artistic projects. She thus introduced me to gems, including a workshop visit with Emmanuelle Roule.
Born in Saint-Etienne, now based in Marseille after living and working in Paris and abroad, Emmanuelle Roule is a designer, art director and ceramist.
A graduate of ENSAMAA Olivier de Serres, Emmanuelle started out in graphic design before discovering ceramics almost by chance.
Whether she talks to us about bees, geology or design, Emmanuelle offers a rich and technical analysis without being hermetic. Quite the opposite.
Because everything she undertakes is guided by a great curiosity and a desire to break down the barriers between all disciplines.
Immediate embarkation for a journey to the center of the Earth.
Granddaughter of the painter François Bret, who founded the’Luminy School of Fine Arts and Architecture in Marseille,
And daughter of Marie-Christine and Roger Pailhas, famous for the eponymous gallery in Marseille and also founder of Art dealers, which he liked to describe as «the smallest art fair in the world»,
Julie Pailhas has always been immersed in art — and entrepreneurship.
She started alongsideOlivier Saillard at the Fashion Museum in Marseille, before doing an internship in the press department of Dries Van Noten in Paris.
From opportunity to recommendation, Julie then worked as a fashion stylist and artistic director for numerous iconic magazines for 25 years.
And then lockdown called her back to her home city, Marseille, where she created in 2021 Inanimate Objects, her flat-gallery.
Stylist – curator – gallery owner, Julie is renowned for her discerning eye, her flair and a certain radicalism.
It was the first time I'd met her, and I couldn't leave!
Together, we naturally talked about her journey, and how she managed to find her place within such a family; ;
And, of course, the design and organisation of its exhibitions, whether held on-site or off-site; ;
From its business model; ;
And how and why it differs from a traditional gallery.
With the desire to showcase emerging or established artists, Julie Pailhas has created, in her own home, a unique space that reflects her personality and brings people together.
Portrait of Julie and her cat Momo in her flat-gallery in Marseille © Florian Touzet
