The professions of influence, and therefore their remuneration, are codified and mainly indexed on the community created and its engagement.
Nano-influence is spoken of below 5,000 followers, and micro-influence up to 100,000.
At the very top of this pyramidal structure are the celebrities or «all stars», who exceed one million subscribers.
And in between, there are macro-influencers.
Kenza Sadoun El Glaoui is part of it.
While I usually subscribe to nano or micro accounts, I’ve been following Kenza since she launched her blog in 2008, because she is one of the pioneers in France.
Content creator present on YouTube, Instagram and TikTok, she also has a completely quirky Instagram account where she shares photos a priori unprintable in which she is far from showing her best side. The kind of photos you certainly wouldn't want to circulate.
That is what I love about Kenza. Her authenticity, her transparency, her humour.
And her aesthetics of course, because I wouldn't follow her account if I weren't drawn to her visual and written content, and to the brands she associates with.
Together, we covered many topics, including:
✨ Balancing her 3 activities as she isn't just a content creator; she also organises events Hands Down, and recently founded the women's circle Adelphia Society ;
✨ Being self-employed in France and everything that entails; ;
✨ The balance between work and personal life, with two children; ;
✨ The values that drive her and are at the heart of everything she undertakes.
I met Emmanuelle Roule Thanks to Charlotte Brunet, LA Marseillaise is indispensable. The Charlotte Brunet Agency She offers the curation and organization of sensitive experiences, and in particular artistic projects. She thus introduced me to gems, including a workshop visit with Emmanuelle Roule.
Born in Saint-Etienne, now based in Marseille after living and working in Paris and abroad, Emmanuelle Roule is a designer, art director and ceramist.
A graduate of ENSAMAA Olivier de Serres, Emmanuelle started out in graphic design before discovering ceramics almost by chance.
Whether she talks to us about bees, geology or design, Emmanuelle offers a rich and technical analysis without being hermetic. Quite the opposite.
Because everything she undertakes is guided by a great curiosity and a desire to break down the barriers between all disciplines.
Immediate embarkation for a journey to the center of the Earth.
Granddaughter of the painter François Bret, who founded the’Luminy School of Fine Arts and Architecture in Marseille,
And daughter of Marie-Christine and Roger Pailhas, famous for the eponymous gallery in Marseille and also founder of Art dealers, which he liked to describe as «the smallest art fair in the world»,
Julie Pailhas has always been immersed in art — and entrepreneurship.
She started alongsideOlivier Saillard at the Fashion Museum in Marseille, before doing an internship in the press department of Dries Van Noten in Paris.
From opportunity to recommendation, Julie then worked as a fashion stylist and artistic director for numerous iconic magazines for 25 years.
And then lockdown called her back to her home city, Marseille, where she created in 2021 Inanimate Objects, her flat-gallery.
Stylist – curator – gallery owner, Julie is renowned for her discerning eye, her flair and a certain radicalism.
It was the first time I'd met her, and I couldn't leave!
Together, we naturally talked about her journey, and how she managed to find her place within such a family; ;
And, of course, the design and organisation of its exhibitions, whether held on-site or off-site; ;
From its business model; ;
And how and why it differs from a traditional gallery.
With the desire to showcase emerging or established artists, Julie Pailhas has created, in her own home, a unique space that reflects her personality and brings people together.
Portrait of Julie and her cat Momo in her flat-gallery in Marseille © Florian Touzet
