Marine Birot co-founded with Marine Ulrich the agency Artistic Bazaar, which is celebrating its 10th anniversary this year.
As can be read on their website, «Artistik Bazaar designs and produces cultural events to address the major issues of our society.»
What I appreciated most in this conversation with Marine — aside from his intelligence and vision, obviously — it's his silences. Laden with meaning.
Because leaving room for silence, for time to reflect, for a mindful pause, is certainly the most difficult thing today.
In the race for the good idea, we interrupt ourselves a lot – and I'm guilty as charged! The podcast is, moreover, an excellent exercise in listening for me; I try to let my guest express themselves right up to their silences, precisely.
I met Marine at Wise Women, circle of women from cultural and creative industries.
So we've spoken.
And above all, I wanted to know more about Artistic Bazaar, their customer typology, prospecting, communication… and the association between the two Marine.
How they naturally share tasks or leadership on projects. ;
And what are the 3 pillars of a successful association, according to Marine.
Spoiler alert: it's not silence 🙂
I met Emmanuelle Roule Thanks to Charlotte Brunet, LA Marseillaise is indispensable. The Charlotte Brunet Agency She offers the curation and organization of sensitive experiences, and in particular artistic projects. She thus introduced me to gems, including a workshop visit with Emmanuelle Roule.
Born in Saint-Etienne, now based in Marseille after living and working in Paris and abroad, Emmanuelle Roule is a designer, art director and ceramist.
A graduate of ENSAMAA Olivier de Serres, Emmanuelle started out in graphic design before discovering ceramics almost by chance.
Whether she talks to us about bees, geology or design, Emmanuelle offers a rich and technical analysis without being hermetic. Quite the opposite.
Because everything she undertakes is guided by a great curiosity and a desire to break down the barriers between all disciplines.
Immediate embarkation for a journey to the center of the Earth.
Granddaughter of the painter François Bret, who founded the’Luminy School of Fine Arts and Architecture in Marseille,
And daughter of Marie-Christine and Roger Pailhas, famous for the eponymous gallery in Marseille and also founder of Art dealers, which he liked to describe as «the smallest art fair in the world»,
Julie Pailhas has always been immersed in art — and entrepreneurship.
She started alongsideOlivier Saillard at the Fashion Museum in Marseille, before doing an internship in the press department of Dries Van Noten in Paris.
From opportunity to recommendation, Julie then worked as a fashion stylist and artistic director for numerous iconic magazines for 25 years.
And then lockdown called her back to her home city, Marseille, where she created in 2021 Inanimate Objects, her flat-gallery.
Stylist – curator – gallery owner, Julie is renowned for her discerning eye, her flair and a certain radicalism.
It was the first time I'd met her, and I couldn't leave!
Together, we naturally talked about her journey, and how she managed to find her place within such a family; ;
And, of course, the design and organisation of its exhibitions, whether held on-site or off-site; ;
From its business model; ;
And how and why it differs from a traditional gallery.
With the desire to showcase emerging or established artists, Julie Pailhas has created, in her own home, a unique space that reflects her personality and brings people together.
Portrait of Julie and her cat Momo in her flat-gallery in Marseille © Florian Touzet
